Urban Rhythm Festival

Campaign Design

Client

Urban Rhythm (fictional)

Date

2024

For this passion project, my mission was to create an identity that captures the raw energy of street dance, while tying it to the structure of city life. It needed to reflect the community-driven heart of the Urban Rhythm Festival, with bold shapes and vibrant colours that mirror the creative pulse of the dancers and the city they live in.

By combining the letterforms "U" and "R" with urban skyline and rhythmic elements, the design strikes a balance between structure and movement. Using a two-tone palette of vibrant orange and blue, I capturee the contrast of the warmth and creativity of the dancers and the cool, flowing rhythm of the urban landscape. It’s bold, fun, and speaks to the energy Urban Rhythm brings to life.

The Urban Rhythm campaign project has a special meaning to me because of my deep personal connection to dance. As a dancer myself, I’ve experienced firsthand the incredible energy and positive impact these dance forms have on both individuals and communities. This campaign is all about bringing energy and movement to life. With dancers at the heart of the FEEL-GROOVE-INSPIRE-Campaign, it not only showcases the festival’s diversity and creativity but is also a little reflection of my belief in its power to bring people together and uplift their spirits.

The Urban Rhythm campaign project has a special meaning to me because of my deep personal connection to dance. As a dancer myself, I’ve experienced firsthand the incredible energy and positive impact these dance forms have on both individuals and communities. This campaign is all about bringing energy and movement to life. With dancers at the heart of the FEEL-GROOVE-INSPIRE-Campaign, it not only showcases the festival’s diversity and creativity but is also a little reflection of my belief in its power to bring people together and uplift their spirits.

Photography Credits

Fellipe Ditadi, Karsten Winegeart, Sven Ciupka