Mad Face
Branding Project
Client
Mad Face
Date
January 2025
Mad Face needed a logo and branding that captured their bold, emotional vibe. They wanted something that stood out and is full of contrast and personality, to match their values of passion, happiness, and positive “madness.” The goal was to create a design that connects with people who live boldly and express their style with confidence.
The Mad Face logo features a quirky mascot - a cute, ghost-like face with a “mad” expression that’s surprisingly fun and cool. To add even more personality, the letters in the logotype mimic the face’s shape, tying everything together. Combined with a bright yellow colour palette, the brand transmits a happy, passionate energy. The variations of the logo make it work as a bold pattern, a tag, or a standalone mark that’s easy to recognise.
Photography Credits
Diana Jermann