Branding for Health & Performance Specilalists

LEVELED UP™

Five levels. Five weeks. A brand as credible as your expertise.

The strategy-led branding system for health professionals who want to be recognised for what they do. Positioning, identity and a launch kit, built on strategy, not templates.

Book a free Brand Roadmap Call

5 weeks from kickoff, with timely feedback at each stage.

Branding for Health & Performance Specilalists

LEVELED UP™

Five levels. Five weeks. A brand as credible as your expertise.

The strategy-led branding system for health professionals who want to be recognised for what they do. Positioning, identity and a launch kit, built on strategy, not templates.

Book a free Brand Roadmap Call

5 weeks from kickoff, with timely feedback at each stage.

YOU CAN BE GREAT AT WHAT YOU DO.

AND STILL GO UNNOTICED.

The reality is simple:

The reality is simple:

You've invested years developing your expertise, refining your offering, and creating meaningful impact through your work.

But when your brand doesn’t reflect your value, you might experience the following:

You've invested years developing your expertise, refining your offering, and creating meaningful impact through your work.

But when your brand doesn’t reflect your value, you might experience the following:

01

You are not being seen in an increasingly competitive market

02

You lack confidence in how your business is presented in the market

03

You don't look as professional and capable as you truly are

04

You have fewer referrals, partnerships or collabs than expected

05

You are frustrated watching competitors gain more recognition & market share

BEING AN EXPERT SHOULDN'T MEAN BEING OVERLOOKED

Many highly skilled professionals and innovative businesses are being overlooked, not because they lacked expertise, but because their brand wasn't communicating their value.

Across health and performance, expertise is everything. But expertise alone doesn't determine how you're perceived.

When your brand fails to communicate the quality of what you do, recognition doesn't always follow expertise.

My background across health sciences, medical research, product development and scientific communication gives me a unique understanding of businesses where expertise, credibility and trust matter.

LEVELED UP™ was created to turn that expertise into a brand that's recognised, trusted and chosen.

Many highly skilled professionals and innovative businesses are being overlooked, not because they lacked expertise, but because their brand wasn't communicating their value.

Across health and performance, expertise is everything. But expertise alone doesn't determine how you're perceived.

When your brand fails to communicate the quality of what you do, recognition doesn't always follow expertise.

My background across health sciences, medical research, product development and scientific communication gives me a unique understanding of businesses where expertise, credibility and trust matter.

LEVELED UP™ was created to turn that expertise into a brand that's recognised, trusted and chosen.

The search is over.

Meet
Leveled up™

LEVELED UP™ is a 5-level branding system for health and performance professionals, practices and businesses. In five weeks, you go from being overlooked to being positioned, recognised and launch-ready.

Every level is built on strategy first, so your brand reflects your expertise instead of a template.

Get LEVELED UP™

What’s included

  • Brand strategy and positioning

  • Logo suite

  • Colour palette, typography and patterns

  • Launch kit: business card and email signature

  • Brand book with guidelines

  • Launch handover

Leveled up™

isn't about changing who you are …

It's about uncovering what already makes you valuable and ensuring your brand communicates it effectively.

Because when your positioning is clear, your expertise becomes easier to recognise, trust, and choose.

If you are ready for:

A clear market position that differentiates you from competitors.

A professional brand identity that reflects your expertise.

Greater confidence and pride in how you present your business

Stronger visibility, recognition, and trust.

A strategic foundation designed to support future growth.


Then this is for you!!!

What to expect

Five levels. Five weeks.

Each level ends with something you can hold, so you always know where you are.

LEVEL 01
Clarity

We start with strategy, before I design anything. In a 1:1 workshop, we uncover what makes your business valuable, who you serve and why they should choose you.

Milestone: your positioning statement, approved.

LEVEL 02
Signature

Your distinctive mark. I design your logo suite and brand marks to communicate credibility, professionalism and trust.

Milestone: your logo suite, approved.

LEVEL 03
Identity

Your visual language. Colours, typography and patterns come together into a cohesive system that makes you recognisable everywhere.

Milestone: your visual identity, approved.

LEVEL 04
Presence

Your first professional impression. Your launch kit puts your brand to work from day one, including your business card and email signature.

Milestone: your launch kit.





LEVEL 05
Activation

LEVEL 05
Activate

Confidently launch your new brand. With a brand book, and implementation support, you'll have everything you need to maintain consistency and continue growing with confidence.

Delivery: all final files, handed over together.

Meet your brand strategist

Meet your brand strategist

Hi, I'm Diana

Before I built brands, I studied and worked in the world I now design for.

My background in Health Sciences and Technology took me across health, medicine and human performance, from biomechanics labs to more than six years working in the medical and MedTech industries.

Along the way, I worked across research, product development, scientific communication and product management, gaining an inside understanding of industries built on expertise, credibility and trust.

Today, I bring those worlds together through strategic branding, helping health and performance professionals, practices and businesses build brands that reflect the true quality of their work.

Because when your brand reflects your expertise, you're no longer competing to be noticed. You're positioned to be chosen.

More About Me

Trusted Across Health & Performance

Worked with

Physiotherapists • Surgeons • Physicians • Allied Health Practices • Healthcare Organisations • Performance Professionals • Sports Teams • MedTech Companies

• Physiotherapists
• Surgeons
• Physicians
• Allied Health Practices
• Healthcare Organisations
• Sports Teams
• MedTech Companies

What they say

Our clients consistently tell us that one of the most valuable parts of the experience is feeling understood, supported, and confident throughout the journey.

  • Very easy to work with, professional, creative and helpful in every step! Highly recommend.

    Dr George Chammas

    Dentist

  • I was looking or a "unicorn" graphic designer to assist with a Medtech project and am thrilled to have connected with Diana.

    Diana has a rare combination of technical insight, graphic design creativity, elegance and consumer/ product understanding and so has been instrumental in bringing my product to market. She has also been super pleasant, flexible and obliging to work with.

    She's been awesome and l'd be delighted to recommend her.

    Dr Ilan Freedman

    Orthopaedic surgeon

  • I would highly recommend Diana to anyone starting their business and needing a branding expert who can genuinely bring their vision to life. I was early in my branding journey as a sports physiotherapist and feeling overwhelmed, but Diana made the whole process seamless. She took the time to understand who I am, what I value, and how I wanted my brand to feel. The outcome is a brand I’m genuinely excited and proud of, and the entire experience was collaborative, thoughtful, and incredibly rewarding.

    Gary Cheung

    Owner Gazzah Physio

  • Versatile, super creative, driven, extremely organised with a brain for the big picture and an eye for the details!
    Diana is a professional gem that keeps delivering outstanding work.
    She created our CI/CD and all shareholders/members are excited about the result.

    Roger Baumgartner

    MD Curatech & founder of boneworx

  • Diana is an extremely talented graphic designer. She doesn't just design a logo - she creates a story. She has integrated everything that is important to me (and that was a lot) into a unique design with sensitivity and creativity. Her sense of aesthetics, meaning and harmony makes her work particularly valuable. Thank you very much for this great logo - I look forward to more projects with you!

    Daniela Gantenbein

    Owner Wolke 3

  • Amazing experience. Highly recommend her services. She helped my wife and me start a business that we are proud to have. She is professional and creative. She listens and shows pride in her work.

    Thomas Chow

    Owner TC Physio Co

  • Great process, creativity, professionalism!

    Diana was wonderful throughout the whole process of redesigning our branding. She provided a structured process, listened to our input and feedback, and captured our wishes and the essence of our brand so well. She is professional, approachable, communicates clearly and swiftly, and shows the perfect mix of creativity, practicality and understanding of the needs of the brand in a business setting. 5*!

    Karoline Ruiz de Roxas

    Marketing director Curatech

  • What particularly impressed me was how quickly you developed a deep understanding of my vision. You translated the essence of my business into colours and design with impressive clarity and precision - absolutely recommendable!

    Lars Habermacher

    Owner Movement Patterns, Performance Specialist

  • Diana is a bright, creative and talented graphic designer that I am so glad I had the fortune of coming across on social media. I was starting my own speech pathology practice and had trouble deciding my business name, colours, designs etc. Diana helped me form a clear vision of my business and a logo/ brand that I’m truly proud of. She was also great to work with and made everything so easy. I would highly recommend her to anyone. Thanks so much Diana!

    Madeleine Swan

    Speech pathologist & singing voice therapist

  • I had the pleasure of Diana’s support in developing my specialist medical practice branding, logo and website.

    Diana was highly approachable, affable and available at all times throughout the process. I had a great experience and I could not be happier with the end result.

    I have no hesitation in recommending Diana to anyone needing support for branding and logo inspiration, either starting from scratch or in reinventing your pre-existing brand, and beyond.

    Dr Jeremy Tannenbaum

    Pain medicine specialist

  • Diana created a company logo for me. I'm very happy with the result. It's brilliant how she approached the project. With a great deal of professionalism, she created a very suitable and meaningful logo, starting with simple sketches by hand, followed by development on the computer and a very appealing colour scheme. That really fascinated me. Working with Diana was very easy and smooth. I can highly recommend her as a graphic designer.

    Jerry

    Owner Jerry Rings

  • Collaborating with Diana on my business branding was an absolute pleasure. I truly felt heard throughout the process. What stood out to me most was her engagement, creativity, and incredible ability to translate a vision into reality.

    Dr Sumit Raniga

    Orthopaedic surgeon

  • Very easy to work with, professional, creative and helpful in every step! Highly recommend.

    Dr George Chammas

    Dentist

  • I was looking or a "unicorn" graphic designer to assist with a Medtech project and am thrilled to have connected with Diana.

    Diana has a rare combination of technical insight, graphic design creativity, elegance and consumer/ product understanding and so has been instrumental in bringing my product to market. She has also been super pleasant, flexible and obliging to work with.

    She's been awesome and l'd be delighted to recommend her.

    Dr Ilan Freedman

    Orthopaedic surgeon

  • I would highly recommend Diana to anyone starting their business and needing a branding expert who can genuinely bring their vision to life. I was early in my branding journey as a sports physiotherapist and feeling overwhelmed, but Diana made the whole process seamless. She took the time to understand who I am, what I value, and how I wanted my brand to feel. The outcome is a brand I’m genuinely excited and proud of, and the entire experience was collaborative, thoughtful, and incredibly rewarding.

    Gary Cheung

    Owner Gazzah Physio

  • Versatile, super creative, driven, extremely organised with a brain for the big picture and an eye for the details!
    Diana is a professional gem that keeps delivering outstanding work.
    She created our CI/CD and all shareholders/members are excited about the result.

    Roger Baumgartner

    MD Curatech & founder of boneworx

  • Diana is an extremely talented graphic designer. She doesn't just design a logo - she creates a story. She has integrated everything that is important to me (and that was a lot) into a unique design with sensitivity and creativity. Her sense of aesthetics, meaning and harmony makes her work particularly valuable. Thank you very much for this great logo - I look forward to more projects with you!

    Daniela Gantenbein

    Owner Wolke 3

  • Amazing experience. Highly recommend her services. She helped my wife and me start a business that we are proud to have. She is professional and creative. She listens and shows pride in her work.

    Thomas Chow

    Owner TC Physio Co

  • Great process, creativity, professionalism!

    Diana was wonderful throughout the whole process of redesigning our branding. She provided a structured process, listened to our input and feedback, and captured our wishes and the essence of our brand so well. She is professional, approachable, communicates clearly and swiftly, and shows the perfect mix of creativity, practicality and understanding of the needs of the brand in a business setting. 5*!

    Karoline Ruiz de Roxas

    Marketing director Curatech

  • What particularly impressed me was how quickly you developed a deep understanding of my vision. You translated the essence of my business into colours and design with impressive clarity and precision - absolutely recommendable!

    Lars Habermacher

    Owner Movement Patterns, Performance Specialist

  • Diana is a bright, creative and talented graphic designer that I am so glad I had the fortune of coming across on social media. I was starting my own speech pathology practice and had trouble deciding my business name, colours, designs etc. Diana helped me form a clear vision of my business and a logo/ brand that I’m truly proud of. She was also great to work with and made everything so easy. I would highly recommend her to anyone. Thanks so much Diana!

    Madeleine Swan

    Speech pathologist & singing voice therapist

  • I had the pleasure of Diana’s support in developing my specialist medical practice branding, logo and website.

    Diana was highly approachable, affable and available at all times throughout the process. I had a great experience and I could not be happier with the end result.

    I have no hesitation in recommending Diana to anyone needing support for branding and logo inspiration, either starting from scratch or in reinventing your pre-existing brand, and beyond.

    Dr Jeremy Tannenbaum

    Pain medicine specialist

  • Diana created a company logo for me. I'm very happy with the result. It's brilliant how she approached the project. With a great deal of professionalism, she created a very suitable and meaningful logo, starting with simple sketches by hand, followed by development on the computer and a very appealing colour scheme. That really fascinated me. Working with Diana was very easy and smooth. I can highly recommend her as a graphic designer.

    Jerry

    Owner Jerry Rings

  • Collaborating with Diana on my business branding was an absolute pleasure. I truly felt heard throughout the process. What stood out to me most was her engagement, creativity, and incredible ability to translate a vision into reality.

    Dr Sumit Raniga

    Orthopaedic surgeon

So tell me, are you ready to stop blending in and start standing out with confidence?

01

Book a Brand Roadmap Call

We'll discuss your business, goals, and challenges to determine whether LEVELED UP™ is the right fit for you. This is an opportunity to explore where you are today and where you want to go.

Book a Brand Roadmap Call

02

Complete Your Onboarding

Once you're ready to move forward, you'll receive your contract, and onboarding materials. From there, we'll gather the insights and information needed to begin your transformation.

03

Experience the LEVELED UP™ Process

Over the next 5 weeks, we’ll move through the five levels of the LEVELED UP™ Framework, clarifying your positioning and creating your visual identity. At the end, you receive everything you need to launch and grow your brand with confidence.

I know it can be scary to invest in yourself and your business...

But once you see the potential transformation …

  • Confident in how you present yourself and your business
  • Clear on your positioning and point of difference
  • Recognised for the expertise and value you bring
  • Distinct from competitors in the minds of your audience
  • Trusted by clients, referrers, partners, and stakeholders
  • Equipped with a brand that supports future growth
  • Viewing your brand as one of your most valuable business assets
  • Confident in how you present yourself and your business
  • Clear on your positioning and point of difference
  • Recognised for the expertise and value you bring
  • Distinct from competitors in the minds of your audience
  • Trusted by clients, referrers, partners, and stakeholders
  • Equipped with a brand that supports future growth
  • Viewing your brand as one of your most valuable business assets

Explore how I've helped expertise-led businesses elevate their brands through strategic positioning and brand design.

Tap on each image to explore the transformation.

Explore how I’ve helped health professionals, healthcare businesses, and MedTech companies elevate their brands through strategic positioning and brand design.

Tap on each image to explore the transformation.

LEVELED UP™
is not for everyone

LEVELED UP™ is designed for health and performance professionals, practices and businesses ready to elevate their brand, strengthen their market position and grow with confidence.

You're a great fit if:

You have valuable expertise but aren't being recognised for it

You're struggling to stand out in a competitive market

You want to be clear around your positioning and what makes you different

You don't yet have a professional brand or your current brand no longer reflects the quality of your work

You're ready to build visiblity, trust, and credibility in your field

You want more than a logo! You want a strategic brand that supports long-term growth

You're ready to invest in the future of your business

This is not for you if:

You're only looking for a quick logo design

You're not interested in strategy, positioning, or long-term growth

You're not ready to take action, collaborate, and commit to the process

You're seeking the cheapest option rather than the right solution

You're not ready to commit to implementing your new brand

If you’re ready to transform your expertise into a brand that’s recognised, trusted, and chosen, LEVELED UP™ was built for you.

Questions & Answers

01

How long does the LEVELED UP™ process take?

02

What if I don't have an existing brand?

03

What if I already have a logo?

04

How involved do I need to be?

05

What happens after the project is complete?

06

Do you offer payment plans?

07

How do I know if LEVELED UP™ is right for me?

08

Where can I see examples of your work?

09

Do you also design websites, marketing materials, and branded merchandise?

10

Do you only work with healthcare businesses?

Questions & Answers

01

How long does the LEVELED UP™ process take?

02

What if I don't have an existing brand?

03

What if I already have a logo?

04

How involved do I need to be?

05

What happens after the project is complete?

06

Do you offer payment plans?

07

How do I know if LEVELED UP™ is right for me?

08

Where can I see examples of your work?

09

Do you also design websites, marketing materials, and branded merchandise?

10

Do you only work with healthcare businesses?

Questions & Answers

01

How long does the LEVELED UP™ process take?

02

What if I don't have an existing brand?

03

What if I already have a logo?

04

How involved do I need to be?

05

What happens after the project is complete?

06

Do you offer payment plans?

07

How do I know if LEVELED UP™ is right for me?

08

Where can I see examples of your work?

09

Do you also design websites, marketing materials, and branded merchandise?

10

Do you only work with healthcare businesses?

Ready to Stop Being Overlooked and Start Being Recognised?

get Leveled up™

You've already invested years building your expertise. Now it's time to build a brand that reflects it.

LEVELED UP™ gives you the strategic foundation and distinctive identity to stand out, earn trust and position your business for growth.

Let's explore whether LEVELED UP™ is the right next step for your business.

Book a free Brand Roadmap Call